The "BraunschweigerLand Tourism Region" is made up of the southern heathland holiday area around Gifhorn with the Elm/Lappwald natural park and the area around Wolfenbüttel. The Guelph town of Braunschweig, Wolfsburg with its AUTOSTADT and Salzgitter are all well worth a visit.
The Braunschweiger Land region stretches in the west from the gates of the city of Hanover, the capital of Niedersachsen, to the state of Saxony-Anhalt in the east. The region bordering the Harz mountains is part of an area where tourism is organised across state boundaries.
The most important towns are Braunschweig, Helmstedt, Peine, Salzgitter, Wolfenbüttel and Wolfsburg. The Braunschweiger Land region is distinguished by its relaxed surroundings and its central location and excellent transport links. The number one tourist attraction is Volkswagen's AUTOSTADT (car city) in Wolfsburg – where you can experience events and attractions centred around the theme of mobility. In the Elm-Lappwald natural park, by contrast, you can enjoy unspoilt nature and in Braunschweig you can walk in the footprints of the Guelphs.
AUTOSTADT: People, Cars and Mobility
The AUTOSTADT in Wolfsburg is the Volkswagen group's service and communications platform. You can experience the events and attractions based around the theme of mobility that have made the AUTOSTADT into a real tourist attraction in Germany. You won't come across a place like this again in a hurry! Various topics and points of view combine into an exciting day out.
The city of Henry the Lion combines tradition and modernity. Alongside the former mediaeval marketplace and Romanesque buildings, you will nowadays also find the glass-roofed pedestrianised passages of the shopping area. For city visitors, Braunschweig represents an excellent base for tours in an interesting cultural region.
Wolfsburg – a city where you can feel good; a city with quality of life. This is a place where one is happy to be. The city's motto – "Delight in discoveries" – perfectly describes the development in Wolfsburg. Founded as the "town of the KdF-car" (the "strength through joy" car – later to become known as the Volkswagen) on a green-field site in 1938, the town on the Mittellandkanal has developed in an orderly way from the worker settlement of those days into a modern city. With its pair of glazed towers, the AUTOSTADT may be regarded as the city's new emblem. Here, it is all about people, cars and transport.